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Writing Amazing Introductory Sales Letters. 20 Tips Direct From the Experts.

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Picture of a man struggling to write a sales letterHow do you initiate conversation with someone new at a party?

If you are ultra confident, you may just wade straight in there, patting your target on the back and telling them in no uncertain terms why they need to know you. However, quite often the most effective way is to simply hold out your hand and quietly introduce yourself.

The same analogy is just as relevant when introducing yourselves to your customers. Introductory sales letters offer you an important opportunity to present your products or services to your target customers and tell them what your business can do for them. Introductory sales letters often constitute your best opportunity to make a great first impression and it is crucial that you get them right.

Last week I asked 20 business experts to share their opinions on what constitutes great sales letters. I asked:

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Idiomatic Phrases in English: 19 of The Best

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According to the Free Dictionary, there are an estimated 25000 idiomatic phrases in English (idioms). Although we don’t have time to cover them all, we’ve handpicked a selection of some of the most common idioms you will hear from English speakers. To help you to get to grips with these strange idiomatic phrases, we have tried to provide some of the background histories to them, explaining their origins and what they actually mean.

 

a piece of cake / easy as pie

Picture shows a piece of cakeFig. an activity or task that is very easy to complete successfully.

If something is referred to as being a piece of cake or easy as pie, it is very easy to accomplish.

Both phrases originate in America in the 19th Century. During this time cake and pie were synonymous with ease, and eating them was associated with a pleasant experience.

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Sentence Fixer by Humans, For Humans

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Do you need a sentence fixer?

Writing correct English can make a significant difference to how you are perceived as a viable business, professional or job candidate. While many people have a good grasp of written English, they regularly make simple mistakes that undermine their credibility.

Vappingo’s sentence fixer service is specifically designed to check sentences and short paragraphs for grammar, vocabulary, and structural integrity, and to quickly correct any mistakes.

How our sentence checking services can help you:

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How to Write Theses Statements That Grab Your Readers by The Balls

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how to write interesting thesis statementsIt’s easy to write great papers about some topics, such as your love of rally car driving, how you pulled the girl of your dreams, or why Britney Spears is not in the running for Mother of The Year. If something interests you or fuels passion within, then putting pen to paper (or tapping those keys) is easier than seducing Tiger Woods.

But what if the subject is mundane, such as a commentary on the internal hierarchy of political organizations, an analysis of asphalt and assorted other road surface materials or a discussion on how CAM and C4 photosynthesis differ?

How do you get an essay noticed when the subject is so darn boring?

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Writing a Great Essay: The Ten Commandments

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Picture of a preacherWelcome to the ten commandments of writing a great essay.

You’d better take a pew and listen very carefully.

I say onto you that I have visited the promised land of Exceptional Grades. As I was tempted to coast through the Valley of Scrape-By, a voice spake with me and bade me to listen, for he had knowledge to share.

The celestial power handed down these ten rules for writing a great essay, and I present them to you, my brothers and sisters. Follow them all, or you shall perish in the hell of infernal bad grades (failing that, you can hire an essay editor!)

(No offense intended to the author of the original Ten Commandments.)

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8 Quick Tips for Writing an Academic Proposal

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Picture of someone writing an academic proposalAn academic proposal constitutes your first step towards producing your thesis or dissertation. It’s a very important document because it is intended to persuade your supervisor that the research you are considering will be useful and worthwhile; if they are not convinced by your proposal then you will not be permitted to progress to even writing your thesis statement. Here are some top tips on writing an academic proposal that gets results.

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Choosing a Persuasive Essay Topic: Dos and Don’ts

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Picture of a frustrated guy, finding it difficult to choose a persuasive essay topic.Choosing the right persuasive essay topic one is the first step towards getting the grade that you want. It’s impossible to emphasize how important the right topic is in writing a persuasive essay. According to our essay editors, it’s often the difference between an average paper that is nevertheless difficult to write, and an outstanding paper that gives you no real trouble. A persuasive essay — which should not be mistaken for an argumentative essay — should be passionate and convincing. Therefore, it’s vital to choose an essay topic that you can be passionate and convincing about. Writing about something that doesn’t engage you is unlikely to result in a paper that will engage and interest your audience. Take a look at our argumentative essay outline and persuasive essay outline for more insights.

If you have been asked to write an expository essay, take a look at our guide to expository essays.

Professors grade a lot of papers. They are not only looking for essays that fulfill the terms of the assignment — they’re looking for work that exceeds those expectations and stands out from the rest. A great way to distinguish your persuasive essay from the very first sentence is to

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10 Business Writing Tips Direct From The Experts

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Image of a pen on written business materialEvery single business on this planet is dependent upon the written word to woo customers and win sales.

However, it’s a shocking fact of life that the majority of business owners and entrepreneurs have very little writing experience. Despite this, the same business owners go full steam ahead and write their own customer materials and communications, rarely stopping to consider whether or not their writing actually makes sense and is powerful enough to encourage their customers to take action.

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What are Abstract Nouns?

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Abstract nouns are nouns that name a person, place or thing that you cannot detect using any of the five senses: sight, hearing, smell, touch or taste. In other words, abstract nouns refer to something that it is completely impossible to interact with. More commonly they are used to describe emotions or ideas.

The angry bird loved breaking through stuff. It filled him with pride to see disaster in his wake.

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What are Concrete Nouns?

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Concrete nouns are naming words that are used for something that you can physically touch, see, smell, hear or taste. In other words, they are physical things that can be perceived by at least one of the senses.

If you can experience something using at least one of your senses, then it is a concrete noun.

The ugly troll simply loved the taste of snot. Unfortunately, his love of snot had severely impacted his love life.

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12 Capitalization Rules Most People Don’t Know

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Capitalization rules can be extremely difficult to master, and there are a number of common capitalization errors that our proofreaders and editors come across time and time again.

In this article, we take a look at some of the capitalizations rules that are regularly flouted and explain the do’s & don’ts of using capital letters in your writing.

Picture of the number oneDo capitalize official job titles or role names but only if they come before the name and are attached to the name. Do not capitalize the title if it comes after the name.

 

  • President Barack Obama

or

  • Barack Obama, president

 

  • Llama Farming President Donkey Jones

or

  • Donkey Jones, llama farming president

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14 Punctuation Marks Everyone Needs to Master

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There are 14 punctuation marks in English grammar. Master them all and… well, you’ve mastered punctuation!

In this guide to punctuation, we take a look at common punctuation marks and how they are used. We also provide some great examples of how you can use punctuation marks in your writing and when proofreading and editing your work. We’re also offering a free punctuation poster to boot!

1. The Semi-Colon

Punctuation marks semi colon

The semi-colon is an immensely useful punctuation mark for those who are looking to slam two slightly related clauses together into a single triumphant sentence.

Semi-colons are most commonly used to merge two independent clauses. For example:

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5 Character Traits That Are Essential for College Application Essays

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Personality in the brainCollege application essays are fraught with anxiety and stress for the average high school senior. Whether you are asked to answer a bizarre question like, “What are your thoughts on February?”—or a more mundane question about how you have demonstrated leadership skills under pressure, you may be losing a great deal of sleep about how the essay will impact your chances of gaining a place at the educational establishment of your choice.

If you’re here, then chances are you’re looking for information about writing college application essays. Luckily for you, we have five great tips that should help you out in your moment of need.

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Proofreader’s Checklist: A Tightrope Walker’s Guide to Proofreading

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Proofreader checklist can be like walking a tightropeProofreading need not be boring… check out our proofreader’s checklist with a twist!

If you can’t afford professional native English proofreading services and instead opt to step out onto a grammatical tightrope and proofread your own work, you should do so with care. It is often very difficult to proofread your own writing because you are very familiar with its content, and you know what it should say. Sadly, what your written communications should say, does not always mirror what they actually do say. If you’re an ESL student, or grammar and punctuation aren’t exactly your forte, you will find proofreading an extremely difficult and time-consuming process.

If you really must insist on proofreading your own work then break the task up into manageable chunks, making sure that you approach each element in a methodical manner. Our proofreader’s checklist contains a list of steps that you can progress through in order to ensure that your draft is proofread fully.

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The Secrets to Writing Amazing Argumentative Essays

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Argumentative essays often strike fear deep into the heart of even the most dedicated students; there really is no need. Let’s face it, we all like a good argument every now and again! Everyone’s at it: politicians, news broadcasters, lawyers, and solicitors… even that noisy couple next door who can’t seem to agree on whose turn it is to take the garbage out! But topping the list of supporters of the argumentative form simply has to be teachers and professors. It doesn’t matter what the subject is, the chances are that, at some point during the school year, you will be asked to write an argumentative essay.

Well, fear not, our essay editors have put together just the guide for you, and in a few minutes time, you will have the confidence and knowledge to go forth and argue!

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Online English Check. From Just $0.020 USD Per Word!

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Business proofreading for all business typesIf you’re searching for an online English check then stop here; you’ve found exactly what you need. Vappingo’s online editing and proofreading services provide a quick and easy English checking service from just 0.020 USD per word! You may have been searching for grammar software or an automated service… to use these would be a big mistake and won’t give you the best results. Software can’t tell you how to fix mistakes and won’t be able to assist you to express yourself using the best possible choice of words: WE CAN!

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Statement of Purpose: Editing and Proofreading

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Personal Statement Editing and Proofreading ServicesYour statement of purpose is an extremely important document that can heavily influence whether or not you are offered a place on the university course of your dreams. Every year university admission departments review thousands of student statements and, for this reason, you need to make sure that you know how to write a statement of purpose.

Before we proceed, it’s important that you understand that a statement of purpose is not the same thing as a personal statement or application essay. For more information, check out our guide to the difference between a personal statement and a statement of purpose. If you are looking for help writing a personal statement, you would be better off reading our guide on how to write a statement of purpose.

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5 Reasons why you Should use a Document Editor Today

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When you are writing or publishing an important document, you should never underestimate the importance of having your written English checked by a professional proofreading agency. Here are five reasons why you should use a document editor from Vappingo to perfect your written English documents:


English expert document editors1)  Our Professional document editors are English experts. Our editors know the English language inside out and will analyze your written English using over 160 English grammar rules. However, unlike automatic grammar checking software and websites, our document editors won’t simply point out the mistake and make suggestions for how you can fix it, they will actually fix it for you, saving you the major headache and confusion of deciphering complex English rules.

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