Amazon Ads · Vappingo TACoS for Amazon Ads Authors: Why Total Advertising Cost of Sale Matters More Than ACoS ACoS shows what your ads cost relative to ad-attributed sales. TACoS shows what your ads cost relative to your total revenue. The difference is everything — and most authors are measuring the wrong thing. 10-minute read … Read more
Amazon Ads · Vappingo Amazon Ads for Series Books: How to Advertise When Every Book Sells the Next A series changes Amazon Ads fundamentally — the real return on ad spend is not a single sale but a reader who buys the whole series. Here is how to structure campaigns, calculate true ROI, and use … Read more
Amazon Ads · Vappingo Amazon Ads for Book Launch: The First 90 Days Strategy The first 90 days of a book’s life are when Amazon Ads do the most work — and carry the most risk. Here is the exact launch advertising strategy that builds sales velocity, accumulates keyword data, and avoids the most expensive … Read more
Amazon Ads · Vappingo Sponsored Display Ads for Books: Retargeting, Off-Amazon, and the Full Funnel Sponsored Display reaches readers who have already shown interest — on Amazon and beyond. Here is how it works, where it appears, what makes it different from Sponsored Products, and how to use it to recover lost sales and build … Read more
Amazon Ads · Vappingo Sponsored Brands for KDP Authors: Series Visibility at the Top of Search Sponsored Brands unlocks a premium banner placement that Sponsored Products cannot reach. If you have three or more titles, here is how to use Sponsored Brands to dominate category search results and drive readers into your complete catalogue. 12-minute … Read more
Amazon Ads · Vappingo How to Optimise Amazon Ads for Books: The Weekly System That Actually Works Launching campaigns is 10% of the work. The other 90% is the weekly optimisation cycle that converts raw spend into compounding sales. Here is exactly what to do, in what order, and why — so your Amazon Ads … Read more
Amazon Ads · Vappingo Product Targeting for Amazon Ads: The Underused Campaign Type Targeting specific book ASINs and Amazon categories places your ad on the product pages of comparable titles — readers already in buying mode for a book like yours. Lower CPCs, high-intent placements, and most authors barely use it. Here is the complete … Read more
Amazon Ads · Vappingo Amazon Ads Keyword Research: Building Your Initial List Before Launch Before your automatic campaign generates real data, you need a keyword list good enough to launch a productive manual campaign from day one. This guide covers every research method available to KDP authors — from competitor ASIN research to trope vocabulary … Read more
Amazon Ads · Vappingo The Search Terms Report: How to Use It Every Week The most valuable report in Amazon Ads — and the most underused. Every search term that triggered your ad, every click, every order, every penny of spend, all in one place. This guide covers how to find it, how to read … Read more
Amazon Ads · Vappingo Negative Keywords: How to Stop Wasting Your Amazon Ads Budget One of the highest-ROI optimisation activities available to book advertisers — negative keywords prevent your ad from appearing for irrelevant searches, protecting your budget and improving your ACoS without touching a single bid. This guide covers the strategy, the process, and … Read more
Amazon Ads · Vappingo Amazon Ads Budget and Bidding: The Strategy Behind the Numbers How to set your opening bids, choose the right bidding strategy, manage daily budgets without artificial ceilings on profitable traffic, and use placement modifiers without overpaying for positions your conversion rate cannot justify. 11-minute read Beginner · Intermediate Contents How the … Read more
Amazon Ads · Vappingo Keyword Match Types: Exact, Phrase, and Broad Explained for KDP Authors The match type you assign to each keyword controls how closely a reader’s search must match your term before your ad appears. Getting this right is the difference between precise, efficient targeting and expensive, scattered reach. This guide explains each … Read more
Amazon Ads · Vappingo ACoS for KDP Authors: What It Means and How to Hit Your Target ACoS is the metric most KDP authors check first — and misread most often. This guide explains the calculation, how to set a meaningful target for your specific book and royalty structure, what high ACoS actually tells you … Read more
Amazon Ads · Vappingo Automatic vs Manual Targeting: Which to Use and When The most consequential structural decision in Amazon Ads for authors — how automatic and manual targeting work, why the answer is always both, and exactly how to connect them into a system that compounds in value every week it runs. 13-minute read … Read more
Amazon Ads · Vappingo Sponsored Products for KDP Authors: The Complete Guide How the most important ad format on Amazon actually works — placements, campaign setup, targeting options, bidding mechanics, attribution windows, and the habits that separate authors who consistently profit from those who burn budget with nothing to show for it. 14-minute read Beginner … Read more
Amazon Ads · Vappingo ▮ Cornerstone Article Amazon Ads for Authors: The Complete Beginner’s Guide Everything a KDP author needs to know before launching their first Amazon Ads campaign — how the system works, which ad types are available and when to use each, how to structure campaigns that compound rather than drain your budget, … Read more
Most people assume an AI form builder just auto-generates a list of fields based on a prompt. You type “create a customer feedback form,” and it spits something out. That part is true. But what separates a useful AI form builder from a gimmick is everything that happens after that initial generation. I’ve spent a … Read more
Categories & BISAC · Vappingo KDP Categories for Low-Content Books Journals, planners, notebooks, colouring books, and activity books each sit across multiple category hierarchies — with different competition profiles and different browse audiences. Here is how to use your three slots most effectively. 9-minute read Beginner · Intermediate In this article How low-content categories are … Read more
Categories & BISAC · Vappingo Category Strategy for Book Series How to distribute category placements strategically across a series — using the independence of each book’s three slots to cover more of your genre’s browse landscape than any single book could occupy alone. 9-minute read Intermediate In this article The series category opportunity Book one: … Read more
Categories & BISAC · Vappingo How Amazon Assigns Your Book to Additional Categories The old system of emailing KDP support to request additional categories is gone. Here is what actually controls your category placement beyond your three chosen slots — and how to influence it. 8-minute read Intermediate In this article What happened to the … Read more
KDP Categories · Vappingo KDP Category Mistakes: The Most Costly Errors and How to Fix Them Category errors can quietly suppress your organic visibility for months without obvious symptoms. These are the most common mistakes KDP authors make with category selection — and the fixes. 9-minute read All levels Category mistakes are insidious because they … Read more
Categories & BISAC · Vappingo BISAC Codes Explained: What Every KDP Author Needs to Know BISAC codes were the foundation of KDP’s old category system. Amazon now handles category selection differently — but BISAC still matters for authors distributing through Ingram and other channels. Here is what you need to know. 8-minute read Beginner In … Read more
Categories & BISAC · Vappingo KDP Categories vs BISAC Codes: What’s the Difference? A clear comparison of Amazon’s browse category system and the BISAC industry classification standard — when each matters, how they interact, and what changed when Amazon overhauled its category system in 2023. 7-minute read Beginner In this article Two systems, different purposes … Read more
Categories & BISAC · Vappingo KDP New Release and Hot New Releases Rankings How Amazon’s New Release and Hot New Releases lists work, how long your eligibility window lasts, and how to use your category choices to maximise your book’s visibility during the first 30 days. 9-minute read Beginner · Intermediate In this article What … Read more
Categories & BISAC · Vappingo Amazon Browse Categories Explained How Amazon’s book browse structure works, how readers navigate it, why depth in the hierarchy matters so much for your ranking, and the important distinction between the Kindle Store and Books department category hierarchies. 9-minute read Beginner In this article How the browse hierarchy is structured … Read more