Stop wasting time and money on boilerplate content. Let us show you how to use the content that has worked for others to quickly and easily generate more leads and sales.
You’ve heard it time and time again:
Content is king.
But not any old content. It has to be great content.
Great content increases your search engine rankings, improves visibility, and establishes you as an authority in your niche.
In short, great content means traffic, sales… and that sports car you’ve had your eye on.
But if copywriting isn’t your thing or you haven’t got time to sit at your computer generating amazing lead magnets, landing pages and blog posts, how do you actually get your hands on great content (the type Google likes)?
You may be tempted by the services of a content mill or content writing service. These guys whip up blog articles and sales pages at a rock-bottom price giving you a ton of posts in exchange for very little cash.
However, this approach is fatally flawed for three reasons:
$10 articles are NEVER going to be the most amazing thing to hit the Internet. Just in case you didn’t know, the long-suffering writers churning out these articles are paid as little as $2 per blog post. Think about it: No skilled content marketer will ever work for that fee.
Google’s Panda algorithm. If you own a website, you absolutely HAVE to understand that Google gives better rankings to websites that have useful content and penalizes “thin” content (AKA articles produced by content mills).
This “boilerplate” content is bland, generic, and, in most cases, pretty lame. In a bid to create content that engages everyone, you effectively pay for low-cost articles that don’t speak to anyone at all (and they CERTAINLY don’t appeal to your customers).
So, what can you do? Let’s have a look at how some of the industry leaders are getting it done.
The Skyscraper Technique
If you haven’t heard of Brian Dean’s skyscraper technique, you should look it up right now. You can read tons of stuff about this strategy floating around the web, but the key process is as follows:
Identify a problem or pain point that impacts your target customer.
Find some link-worthy content that solves that problem.
Rewrite the article (or combination of articles) to make the content unique, your own and even better.
Share your content with the right people.
Despite Google’s best efforts, the majority of the SEO blogs, content marketing experts, digital marketers and growth hackers, are all sharing very similar content. However, they are making it their own and THAT’S what sets them apart from the rest.
The upshot: You should be aiming for quality content, not necessarily original content. Well, at least until you make a name for yourself and can afford those expensive copywriters.
So, how do you get amazing content that drives traffic and, more importantly, sales?
It’s a really easy three-step process: You reproduce the wheel.
Reproducing the Wheel
Find great content that has delivered real results.
Rewrite it to make it even better and to align it with your brand and offerings.
Publish and promote
What have you got to lose?
At best, you’ll gain a bucket load of links and established quality traffic streams. At worst, you’ll have great content for your website (not the thin crap that content mills churn out) that establishes you as an authority and drives sales.