A+ Content lets you add image-and-text panels below your book description on Amazon — giving you more visual real estate to establish credibility, present your series, and reinforce the buying decision. Here’s what it can and can’t do for your book’s conversion rate.
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A+ Content — previously called Enhanced Brand Content and sometimes still referred to by that name — is an optional product page feature available to KDP authors through Amazon Author Central. It adds a section of image-and-text panels below your standard book description, providing additional visual real estate to communicate your book’s value, establish your author brand, and present your other titles. It’s free to create and can meaningfully improve the visual professionalism of your Amazon product page. But it’s also the most time-consuming listing element to set up, and its impact on conversion rate is more modest than many authors expect — particularly compared to the impact of improving a weak description or adding more reviews.
What A+ Content Is and Where It Appears
A+ Content appears on your book’s Amazon product page below the main description and above the customer reviews section. It’s visible on desktop and on the Amazon app, though mobile rendering varies and sometimes A+ Content appears further down the page than its desktop position. The content is built from modular panels — combinations of images, text, and formatting — that you assemble in the Author Central A+ Content builder tool.
A+ Content is not indexed by Amazon’s search algorithm for keyword purposes — it doesn’t contribute to your book’s searchability in the way that your title, description, and backend keywords do. It also doesn’t affect your BSR or category rank. Its function is purely presentational: it supplements your product page with additional visual content that browsers may encounter after reading your main description and deciding whether to learn more before purchasing.
To access A+ Content, log in to Author Central (authorcentral.amazon.com), navigate to your book’s page, and look for the A+ Content section. You’ll be prompted to select from a set of panel layout templates and then add your images and text content to each module. The finished content is submitted for Amazon’s review (typically 24–72 hours for approval) before it goes live on your product page.
What A+ Content Can Contain
The A+ Content builder offers several panel types, each with different image-to-text ratios and layout options. For books, the most commonly useful panels are: a large hero image panel (a full-width visual featuring your cover, a scene from the book, or an aesthetic image that captures the book’s mood), text panels that supplement your description with additional selling copy, a comparison or feature-highlight panel (useful for showing multiple books in a series), and an author bio panel with a professional photo.
The content you put in these panels should not simply repeat your main description. The description has already done the work of hooking the reader and establishing the book’s core premise. A+ Content should add a different dimension: an author story that builds credibility and connection, a more detailed look at the series and where this book fits within it, reader testimonials or editorial praise presented visually, or a visual representation of the book’s world, characters, or themes that deepens the reader’s sense of what the experience will be like.
For series authors, a comparison panel showing all books in the series in reading order — with cover thumbnails, brief descriptions, and links — is one of the highest-value A+ Content applications. It converts a browser who’s interested in your current book into an awareness of your full series, potentially driving additional sales of earlier volumes and pre-orders of future ones. This series presentation function is valuable enough that series authors who haven’t set up A+ Content for their books are leaving a meaningful conversion tool unused.
The Realistic Conversion Impact
Amazon’s own data (cited in various author community reports) suggests that products with A+ Content see modest conversion rate improvements — typically in the range of 3–10% lift compared to pages without it. For books, the practical impact depends heavily on how strong your existing description is and how visually compelling your A+ Content turns out to be. A professionally designed A+ Content section on a book with a strong description and 40+ reviews will see a smaller percentage improvement than a mediocre A+ Content section on a book with a weak description and few reviews — because the former listing was already converting well and the latter’s primary problem isn’t lack of A+ Content.
The honest prioritisation advice is: fix your description, cover, categories, keywords, and review count first. A+ Content is a polish layer that enhances an already-effective listing. It is not a conversion rescue tool for a listing with fundamental problems. Authors who spend three hours creating A+ Content before they’ve optimised their description are optimising in the wrong order. Once the fundamentals are in place and your book is converting reasonably well, A+ Content is a worthwhile one-time investment of time that can provide a sustained modest lift.
Image Requirements and Quality
A+ Content panels require images that meet Amazon’s technical specifications: JPEG or PNG format, minimum 300 DPI for print-quality sharpness, and minimum pixel dimensions that vary by panel type (typically 600px–1464px wide depending on the module). Images that look adequate on screen at small sizes often appear blurry or pixelated in A+ Content if they don’t meet the resolution requirements. Always source high-resolution images and verify they meet the specifications before uploading.
For book A+ Content, the most commonly used image sources are: your book cover (already high-resolution if prepared for print), scene-setting stock photography from licensed stock image sites, custom illustrated elements if your book has character art or world-building illustrations, and professional author photography. Canva’s Pro tier is a popular and accessible tool for creating A+ Content panels — its book-specific templates and drag-and-drop image placement make it feasible for authors without graphic design backgrounds to produce professional-looking panels without hiring a designer.
Quality matters significantly more than the quantity of panels. A single hero image panel with a beautiful, genre-appropriate cover spread and a well-written secondary hook performs better than five poorly designed panels crammed with text and low-resolution images. Less and better is almost always the right approach for A+ Content, as for most marketing materials.
Setting Up A+ Content: The Process
Access A+ Content through Author Central on the marketplace where you want to set it up — Author Central is separate for each Amazon marketplace (US, UK, etc.), and A+ Content must be set up independently for each market. Navigate to your book’s page in Author Central, look for the “A+ Content” section, and click to open the A+ Content manager. Select “Create A+ Content” and choose your panel layout from the available templates.
Build your panels in order, uploading images and entering text for each module. Preview the full page view before submitting to check that the panels look as intended and that all text is free from errors. Submit for Amazon’s review. During the review period (24–72 hours), your current product page displays without A+ Content. Once approved, the panels appear automatically below your description and remain live indefinitely unless you edit or remove them.
You can edit A+ Content after it’s live by returning to the A+ Content manager in Author Central and modifying individual panels. Edits are submitted for another review cycle. For authors who update their covers or want to refresh their series presentation as new books are released, the ability to edit A+ Content without re-uploading or re-publishing your book makes keeping it current straightforward.
Before investing time in A+ Content setup, ensure your underlying listing is as strong as it can be. The description that A+ Content supplements should already be doing its conversion job effectively. Vappingo’s manuscript proofreading service ensures the quality signals throughout your listing — including the Look Inside preview that all these presentation elements are designed to convert — are working in your favour. And KDP Rank Fuel’s Listing Generator helps you craft the description that A+ Content is designed to enhance, not replace.
A+ Content for Different Book Types
The optimal A+ Content strategy varies by book type. For standalone novels, A+ Content typically focuses on the author story, reader testimonials, and mood-setting imagery that deepens the browser’s sense of the reading experience. For series books, the comparison panel showing all books in reading order is the highest-priority element — it converts a browser interested in one book into awareness of the entire series. For nonfiction, A+ Content works well for presenting the book’s specific methodology or framework visually, listing key outcomes with brief descriptions, and reinforcing the author’s credentials with professional imagery.
Children’s books and illustrated nonfiction benefit particularly from A+ Content because they can use interior spread images to show browsers what the book looks like inside — a persuasive signal for books where the visual quality of the content is part of the value proposition. A children’s book that shows beautiful illustration spreads in its A+ Content is demonstrating quality in a way that the cover thumbnail alone cannot.
Low content books (journals, planners, activity books) can use A+ Content to show interior page samples — showing the lined pages, prompt format, or activity structure that buyers are making a decision about. For low content books where the interior layout is a primary purchase driver, interior sample pages in A+ Content can significantly improve conversion rates by eliminating the uncertainty about what the buyer is actually getting. This is one case where A+ Content can have above-average conversion impact relative to the time it takes to set up.
When Not to Prioritise A+ Content
There are specific situations where creating A+ Content should be deprioritised in favour of other optimisation activities. If your book has fewer than 15 reviews, address the review deficit first — A+ Content cannot compensate for missing social proof. If your description has not been optimised for conversion, fix the description first — A+ Content supplements a strong description but cannot rescue a weak one. If your categories include ghost categories or your keywords are generic and non-specific, fix those structural problems first — A+ Content has zero impact on your book’s searchability or category placement.
The clearest signal that A+ Content should move up your priority list is when your listing’s fundamentals are already strong: your description opens with a compelling hook, your categories are live and competitive, your keywords are research-backed and genre-specific, you have 25+ reviews with a 4.0+ average, and your cover is professional and genre-appropriate. At that point, A+ Content is the next incremental improvement available on the product page, and the modest conversion lift it provides becomes more impactful because it’s compounding on top of an already-effective listing rather than papering over fundamental gaps.
Optimise Your Listing Before Adding A+ Content
KDP Rank Fuel’s Listing Generator and Competition Analyzer help you build the strong description and keyword foundation that A+ Content is designed to enhance — not substitute for.
