Writing website copy involves a number of major skills. You need to understand the psychology of your target customers and have the writing ability to appeal to that psychology, you need to be able to answer all your customer’s questions and present your site in a method that is easy to understand and intuitive, and you need to interest and engage visitors to your site, all while simultaneously presenting your copy in a manner that appeals to the search engines. It is no mean feat!
This week we asked a group of 29 seasoned experts what their top tips were for writing website copy that gets real results. We asked:
What’s your top tip for writing copy that talks to your site visitor and gets the results you are looking for?