{"id":6163,"date":"2016-11-15T22:18:24","date_gmt":"2016-11-15T14:18:24","guid":{"rendered":"https:\/\/www.vappingo.com\/word-blog\/?p=6163"},"modified":"2026-02-25T15:02:39","modified_gmt":"2026-02-25T15:02:39","slug":"free-press-release-template","status":"publish","type":"post","link":"https:\/\/www.vappingo.com\/word-blog\/free-press-release-template\/","title":{"rendered":"Create a Press Release That Journalists Love in Minutes With This Simple Press Release Template"},"content":{"rendered":"

A free press release template that really works… because journalists are sick of press releases.<\/p>\n

\"Press<\/p>\n

Ever had that frustrating feeling?<\/p>\n

The one where you launched a new website that knocks your competitor out of the park.<\/p>\n

You want everyone to hear how great it is, you spend hours editing a detailed press release, send it to the media and\u2026 nothing.<\/p>\n

No reply.<\/p>\n

No email.<\/p>\n

Birds chirping. Not a sniff of press coverage.<\/p>\n

Why did you even bother?<\/p>\n

Here\u2019s something you probably don\u2019t know:<\/p>\n

Journalists are sick and tired of receiving press releases. <\/strong><\/p>\n

Can that really be true?<\/p>\n

Yep. Journalists receive email after email from PR representatives, tech entrepreneurs, and small businesses, and the majority of the go straight in the trash.<\/p>\n

Why?<\/p>\n

Because they contain zero information that is of interest to them.<\/p>\n

This may come as a big surprise, but you are never going to attract the attention of a journalist and get your foot in the door if you issue a cookie-cutter press release that waxes lyrical about how great your product or service is.<\/p>\n

For a start, your press release needs to be concise and to the point.<\/p>\n

But that\u2019s not enough\u2026<\/p>\n

Your press release should serve one purpose:<\/p>\n

To assist journalists get their job done as quickly as possible<\/strong>.<\/p>\n

When writing a press release<\/a>, your aim should not be to promote your business, stroke the ego of the managing director, or build backlinks from highly reputable sources. Your aim should be to hand journalists a ready-to-print story that is of interest to their readers.<\/p>\n

Deliver that, and you promote your business, stroke the ego of the managing director, and build backlinks as a matter of course.<\/p>\n

So, how do you go about delivering a ready-to-print story?<\/p>\n

There are three rules that you should absolutely stick to.<\/p>\n

The 3 Rules of Writing Press Releases Journalists Wish You Knew<\/h2>\n

1) Ditch the news story approach<\/h3>\n

The press release format that we all know and love no longer works. If you\u2019ve sent press release after press release and received no response, that\u2019s why.<\/p>\n

Just tell the journalists in black and white what it is you do and why their readers will be interested to know more.<\/p>\n

2) Make sure what you have to say is new<\/h3>\n

Is this really news? Is it new? Don\u2019t pitch old stories as if they are new, and don\u2019t expect a journalist to pick up your narrative if it has been covered a million times before.<\/p>\n

3) Brevity is best<\/h3>\n

Get straight to the point. Don\u2019t use 50 words to describe something if three would suffice. \u00a0If you can\u2019t quickly and easily describe your news, maybe it isn\u2019t news.<\/p>\n

 <\/p>\n

Get professional help! Our native English editors have reviewed thousands of press releases and know exactly what journalists are looking for. .<\/p>\n

Order our business editing services now and we’ll help you create a press release that sets you apart from the crowd.<\/p>\n

The Only Press Release Template You Will Ever Need<\/h2>\n

You can down our free press release template now: press release template<\/a>.<\/p>\n

\"free<\/a><\/p>\n

The Headline<\/h3>\n

Title case, eight words or fewer.<\/p>\n

Make it attention grabbing, thought-provoking and unique.<\/p>\n

Paragraph One: The Hook<\/h3>\n