{"id":1724,"date":"2011-05-16T06:25:47","date_gmt":"2011-05-16T06:25:47","guid":{"rendered":"https:\/\/www.vappingo.com\/word-blog\/?p=1724"},"modified":"2024-06-05T09:56:28","modified_gmt":"2024-06-05T09:56:28","slug":"introductory-sales-letters","status":"publish","type":"post","link":"https:\/\/www.vappingo.com\/word-blog\/introductory-sales-letters\/","title":{"rendered":"Writing Amazing Introductory Sales Letters. 20 Tips Direct From the Experts."},"content":{"rendered":"

\"Picture<\/a>How do you initiate conversation with someone new at a party?<\/p>\n

If you are ultra confident, you may just wade straight in there, patting your target on the back and telling them in no uncertain terms why they need to know you.\u00a0However, quite often the most effective way is to simply hold out your hand and quietly introduce yourself.<\/p>\n

The same analogy is just as relevant when introducing yourselves to your customers. Introductory sales letters offer you an important opportunity to present your products or services to your target customers and tell them what your business can do for them. Introductory sales letters often constitute your best opportunity to make a great first impression and it is crucial that you get them right.<\/p>\n

Last week I asked 20 business experts to share their opinions on what constitutes great sales letters. I asked:<\/p>\n

“Sales letters need to display benefits and build trust in the eyes of the customer. What\u2019s your top tip for writing sales letters that get real results?<\/p><\/blockquote>\n

Thank you to the 20 experts who took the time to share their great tips with us. I’m sure you will agree, their insights into writing introductory sales letters that get results are extremely interesting and thought provoking.<\/p>\n

 <\/p>\n

1. The Old Saying: “Keep It Simple Stupid”<\/h2>\n

Use as few words as possible (bullet points are great) and include a Call To Action. People generally do not want to read a long email, so place the most important part of your message at the top of the email, and give the reader incentive (such as a coupon) to pick up the phone or visit your website.<\/p>\n

Thanks to Mark McKelvey of\u00a0hiddenequity.com<\/a><\/p>\n

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2. Words! The Next Best Thing To A Face-to-Face<\/h2>\n

It’s exciting! Words can be where you cannot, day or night. What needs does your company meet for your target audience? With that in mind, write a sales letter that reflects you and your company in a style that is genuine. As if you were “face-to-face,” what would you say about you or your company, service or products?
\nBuild relationship, build trust:<\/p>\n