{"id":11775,"date":"2026-03-25T20:49:45","date_gmt":"2026-03-25T20:49:45","guid":{"rendered":"https:\/\/www.vappingo.com\/word-blog\/?p=11775"},"modified":"2026-04-06T15:28:29","modified_gmt":"2026-04-06T15:28:29","slug":"negative-keywords-amazon-ads-books","status":"publish","type":"post","link":"https:\/\/www.vappingo.com\/word-blog\/negative-keywords-amazon-ads-books\/","title":{"rendered":"Negative Keywords for Amazon Book Ads"},"content":{"rendered":"<p><!-- VAPPINGO \u00b7 C5 \u00b7 5.7 \u00b7 \/negative-keywords-amazon-ads-books\/ --><\/p>\n<article class=\"vap-art\">\n<div style=\"background:#0c0c0f;border-radius:16px;padding:52px;margin-bottom:48px;\">\n<div style=\"margin-bottom:24px;\"><span style=\"display:inline-flex;align-items:center;padding:5px 14px;background:rgba(50,186,211,.12);border:1px solid rgba(50,186,211,.35);border-radius:20px;font-size:10px;font-family:'DM Mono','Courier New',monospace;letter-spacing:2px;color:#32BAD3;font-weight:500;text-transform:uppercase;\">Amazon Ads \u00b7 Vappingo<\/span><\/div>\n<div style=\"font-size:clamp(22px,3.5vw,36px);font-weight:800;letter-spacing:-1px;line-height:1.1;color:#f2f0f5;margin:0 0 18px;font-family:'DM Sans',sans-serif;\">Negative Keywords: <em style=\"font-style:normal;color:#32BAD3;\">How to Stop Wasting Your Amazon Ads Budget<\/em><\/div>\n<p style=\"font-size:16px;color:#c8c4d8;line-height:1.8;max-width:560px;margin:0 0 28px;padding:0;\">One of the highest-ROI optimisation activities available to book advertisers \u2014 negative keywords prevent your ad from appearing for irrelevant searches, protecting your budget and improving your ACoS without touching a single bid. This guide covers the strategy, the process, and the common mistakes.<\/p>\n<div style=\"border-top:1px solid #32323f;padding-top:20px;\">\n<table style=\"border-collapse:collapse;width:auto;background:transparent;\">\n<tbody>\n<tr>\n<td style=\"padding:0 28px 0 0;white-space:nowrap;vertical-align:middle;border:none;background:transparent;\"><span style=\"font-family:'DM Mono','Courier New',monospace;font-size:11px;color:#9490a8;\">10-minute read<\/span><\/td>\n<td style=\"padding:0;white-space:nowrap;vertical-align:middle;border:none;background:transparent;\"><span style=\"font-family:'DM Mono','Courier New',monospace;font-size:11px;color:#9490a8;\">Beginner &middot; Intermediate<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n<\/div>\n<nav class=\"vap-toc\" aria-label=\"Article contents\">\n<div class=\"vap-toc-label\">Contents<\/div>\n<ol>\n<li><a href=\"#neg-what\">What negative keywords are and why they matter<\/a><\/li>\n<li><a href=\"#neg-types\">Negative exact vs negative phrase<\/a><\/li>\n<li><a href=\"#neg-sources\">Three sources for your negative keyword list<\/a><\/li>\n<li><a href=\"#neg-str\">Using the Search Term Report to find negatives<\/a><\/li>\n<li><a href=\"#neg-proactive\">Proactive negatives: before the campaigns run<\/a><\/li>\n<li><a href=\"#neg-audience\">Audience mismatch negatives<\/a><\/li>\n<li><a href=\"#neg-levels\">Campaign vs ad group level negatives<\/a><\/li>\n<li><a href=\"#neg-thresholds\">Spend thresholds for adding negatives<\/a><\/li>\n<li><a href=\"#neg-fiction\">Negative keyword lists for fiction genres<\/a><\/li>\n<li><a href=\"#neg-nonfiction\">Negative keyword lists for non-fiction<\/a><\/li>\n<li><a href=\"#neg-maintenance\">Ongoing negative keyword maintenance<\/a><\/li>\n<li><a href=\"#neg-mistakes\">The most expensive negative keyword mistakes<\/a><\/li>\n<\/ol>\n<\/nav>\n<p>Most Amazon Ads guides focus on what to target. This one focuses on what to block \u2014 and for many books, the work of building and maintaining a strong negative keyword list is the single most impactful optimisation activity available. Every pound redirected away from an irrelevant search that would never convert is a pound available for a search that might. Campaigns with mature, well-maintained negative keyword lists consistently outperform equivalent campaigns without them \u2014 not because of better targeting, but because of better protection.<\/p>\n<h2 id=\"neg-what\">What Negative Keywords Are and Why They Matter<\/h2>\n<p>Negative keywords are terms you add to a campaign or ad group to prevent your ad from appearing when those terms are searched. They are the inverse of positive keywords: instead of telling Amazon &#8220;show my ad for this,&#8221; they tell Amazon &#8220;never show my ad for this.&#8221;<\/p>\n<p>Why they matter in practice: when you run an automatic targeting campaign, Amazon matches your ad to searches based on your book&#8217;s metadata. The algorithm is broad in its interpretation \u2014 it may match a cosy mystery to &#8220;violent thriller books,&#8221; a personal finance guide to &#8220;free money apps,&#8221; or a children&#8217;s picture book to &#8220;adult mystery novels.&#8221; Each of these irrelevant matches generates an impression. Some will generate clicks from readers who immediately leave your product page, each costing you the CPC with zero chance of conversion.<\/p>\n<p>Without negative keywords, these irrelevant matches continue indefinitely. The automatic campaign has no self-correcting mechanism for poor relevance \u2014 it will spend budget on the same irrelevant search every time it appears until you explicitly tell it not to. Over a three-month campaign, a single frequently-triggered irrelevant keyword can account for hundreds of pounds of wasted spend. Across all irrelevant terms in an unmanaged automatic campaign, the total waste is often 30\u201350% of total spend.<\/p>\n<p>Adding that term as a negative keyword costs nothing and takes five seconds. The ratio of impact to effort is unlike almost any other optimisation activity in advertising.<\/p>\n<h2 id=\"neg-types\">Negative Exact vs Negative Phrase<\/h2>\n<p><strong>Negative exact<\/strong> blocks your ad only when the reader&#8217;s search precisely matches the negative term (including close variants). Negative exact &#8220;free mystery books&#8221; blocks searches for &#8220;free mystery books&#8221; and &#8220;free mystery book&#8221; but not &#8220;mystery books free download,&#8221; &#8220;free ebook mystery,&#8221; or &#8220;get free mystery books.&#8221; It is the more surgical option \u2014 blocking a specific pattern without affecting related searches.<\/p>\n<p><strong>Negative phrase<\/strong> blocks your ad for any search that contains the negative term as part of a phrase in that word order. Negative phrase &#8220;free books&#8221; blocks &#8220;best free books,&#8221; &#8220;free mystery books,&#8221; &#8220;where to find free books,&#8221; &#8220;free kindle books mystery,&#8221; and any other search containing that phrase sequence. It is more aggressive \u2014 blocking a category of searches rather than a specific one.<\/p>\n<p>General guidance: use negative exact for specific non-converting terms from your Search Term Report. Use negative phrase for categories of clearly irrelevant searches where you are confident no search containing that phrase would ever convert. Examples of justified negative phrase terms: &#8220;free&#8221; (for authors who do not want to appear in searches for free content), &#8220;audiobook&#8221; (for authors advertising only print or ebook formats), &#8220;summary&#8221; or &#8220;analysis of&#8221; (for non-fiction authors appearing in searches for study guides rather than their actual book).<\/p>\n<p>Be careful with negative phrase. A well-intentioned negative phrase &#8220;children&#8217;s&#8221; added to an adult mystery campaign would block searches like &#8220;mystery not for children,&#8221; &#8220;adult mystery no children characters,&#8221; and similar queries that might actually be your readers. Always check what else a negative phrase term might block before adding it.<\/p>\n<h2 id=\"neg-sources\">Three Sources for Your Negative Keyword List<\/h2>\n<p>Negative keywords come from three sources, each requiring a different process to identify and act on.<\/p>\n<p>First: your Search Term Report (reactive \u2014 from campaign data). Second: logical proactive negatives you can identify before campaigns even run, based on knowledge of what your book is not. Third: audience mismatch terms that emerge from understanding who your readers are and are not.<\/p>\n<h2 id=\"neg-str\">Using the Search Term Report to Find Negatives<\/h2>\n<p>The Search Term Report is your primary and most reliable source of negative keywords. It shows every actual search query that triggered an impression for your ad, along with the resulting clicks, spend, and orders. The negative keyword candidates within it are the terms with spend but no orders.<\/p>\n<p>Download the Search Term Report for a 14-day window (Reports &gt; Advertising Reports &gt; Search Term Report). Sort by spend descending. For every term with spend exceeding your negative keyword threshold (see below) and zero orders in the period: add as a negative exact keyword to the campaign it came from.<\/p>\n<p>Be methodical when reviewing: do not just look at the top spend items. Scroll through the full report. A term spending \u00a30.80\/fortnight with zero orders may seem small, but over a year it accumulates to \u00a320.80 in pure waste. Across 30 such terms, that is \u00a3624\/year in budget you could redeploy to proven converters. These small, persistent drains add up dramatically over time.<\/p>\n<p>Equally important: when you harvest a term from your auto campaign into your manual exact match campaign, add it as a negative exact in the auto campaign simultaneously. This prevents the auto and manual campaigns competing against each other for the same search term \u2014 bidding against yourself in the same auction inflates CPCs without any benefit.<\/p>\n<h2 id=\"neg-proactive\">Proactive Negatives: Before the Campaigns Run<\/h2>\n<p>Some negative keywords are predictable before you have campaign data. Adding them before launch protects your budget from day one rather than recovering it weeks later after it has already been wasted.<\/p>\n<p>Start by thinking about what your book is not. A genre-specific mystery novel is not: a thriller, a horror, an audio book, a summary, a free download, a workbook, a study guide, or a book for children. Add the vocabulary for each of these mismatches as proactive negatives.<\/p>\n<p>For a cosy mystery novel, a reasonable pre-launch negative keyword list would include: &#8220;audiobook,&#8221; &#8220;summary,&#8221; &#8220;free,&#8221; &#8220;thriller,&#8221; &#8220;horror,&#8221; &#8220;children&#8217;s,&#8221; &#8220;kids,&#8221; &#8220;young adult,&#8221; &#8220;YA,&#8221; &#8220;worksheet,&#8221; &#8220;study guide,&#8221; &#8220;analysis,&#8221; &#8220;synopsis.&#8221; None of these will be relevant. Every one of them will appear in your Search Term Report eventually if you do not add them first \u2014 after costing you money in the interim.<\/p>\n<p>Check Amazon autocomplete for your primary genre term and pay attention to the suggestions that clearly describe something you are not. &#8220;Cosy mystery audiobook,&#8221; &#8220;cosy mystery summary,&#8221; &#8220;cosy mystery for kids&#8221; \u2014 all predictable mismatches that belong on your proactive negative list before your first campaign runs.<\/p>\n<h2 id=\"neg-audience\">Audience Mismatch Negatives<\/h2>\n<p>Beyond genre mismatches, some negative keywords emerge from understanding who your readers are not. These are more subtle than obvious genre mismatches and often represent a significant source of wasted spend in book advertising.<\/p>\n<p>Price intent signals: searches containing &#8220;cheap,&#8221; &#8220;discount,&#8221; &#8220;deal,&#8221; &#8220;under \u00a31,&#8221; or &#8220;bargain&#8221; indicate price-sensitive readers who may not buy at your listed price. If your book is priced above \u00a32.99, these searches may generate clicks that rarely convert. Consider adding these as negative keywords \u2014 not because the readers are bad, but because they are looking for a price point that is not yours.<\/p>\n<p>Format intent signals: searches containing &#8220;ebook free,&#8221; &#8220;pdf free download,&#8221; &#8220;kindle unlimited only,&#8221; &#8220;borrow,&#8221; or &#8220;library&#8221; indicate readers seeking a specific format or access method that may not be how you distribute. If you are not in Kindle Unlimited, &#8220;kindle unlimited [genre]&#8221; is a negative keyword candidate. If you are advertising only print formats, &#8220;kindle,&#8221; &#8220;ebook,&#8221; and &#8220;digital&#8221; may be worth negating.<\/p>\n<p>Research intent signals: particularly relevant for non-fiction \u2014 searches containing &#8220;how to write,&#8221; &#8220;author guide,&#8221; &#8220;book club guide,&#8221; &#8220;teacher resources,&#8221; or similar terms often indicate someone researching the topic of your book rather than wanting to buy it as a reader. A personal finance book appearing in searches for &#8220;personal finance for authors&#8221; or &#8220;personal finance workbook template&#8221; is reaching the wrong person.<\/p>\n<h2 id=\"neg-levels\">Campaign vs Ad Group Level Negatives<\/h2>\n<p>Negative keywords can be applied at two levels: campaign level (affects all ad groups within the campaign) or ad group level (affects only that specific ad group).<\/p>\n<p>For automatic targeting campaigns, apply negatives at the campaign level. All searches in an automatic campaign are relevant to the same book with the same metadata, so blocking a term for the whole campaign is almost always correct.<\/p>\n<p>For manual campaigns with multiple ad groups targeting different themes (e.g., one ad group for genre terms, one for author comparison terms), ad group-level negatives give more surgical control. A term that is irrelevant for your genre terms ad group might be perfectly relevant for your author comparison terms ad group. Adding it at campaign level would block it from the author comparison group unnecessarily. When in doubt in this situation, check the full report per ad group before applying a campaign-level negative.<\/p>\n<h2 id=\"neg-thresholds\">Spend Thresholds for Adding Negatives<\/h2>\n<p>How much wasted spend justifies adding a negative keyword? The standard threshold is 1.5\u00d7 your royalty at zero orders. For a \u00a32.00 royalty book, any term that has spent \u00a33.00+ with zero orders in a 14-day period is a negative keyword candidate. For a \u00a33.50 royalty book, the threshold is \u00a35.25.<\/p>\n<p>Why 1.5\u00d7 rather than exactly 1\u00d7? Because low click counts introduce noise. A term with 2 clicks and zero orders at \u00a33.00 spend should probably become a negative. But a term with 1 click and zero orders at \u00a31.80 spend might just not have had enough clicks yet \u2014 give it another review cycle at its current spend level before negating.<\/p>\n<p>Exceptions: some terms should be negated at any spend level, regardless of the threshold, because they are obviously irrelevant. &#8220;Free cosy mystery books&#8221; with a single click and \u00a30.30 spend still belongs on the negative list immediately \u2014 no amount of additional data will make a &#8220;free&#8221; search a viable conversion candidate for a paid book.<\/p>\n<h2 id=\"neg-fiction\">Negative Keyword Lists for Fiction Genres<\/h2>\n<p>Starting negative keyword lists by genre, to be expanded based on your specific book&#8217;s audience and Search Term Report data:<\/p>\n<p><strong>Cosy mystery:<\/strong> audiobook, audio book, summary, synopsis, free, pdf download, horror, thriller, dark, violent, graphic, children&#8217;s, kids, YA, young adult, workbook, study guide, analysis, movie<\/p>\n<p><strong>Romance:<\/strong> audiobook, summary, free, pdf, explicit free, dark romance (if your book is not dark romance), clean (if your book is not clean romance), children&#8217;s, young adult, erotic (if not applicable), non-fiction, self-help<\/p>\n<p><strong>Fantasy\/sci-fi:<\/strong> audiobook, summary, free, children&#8217;s, middle grade (if adult), YA (if adult), non-fiction, textbook, game, video game, movie, film adaptation (unless you want that traffic)<\/p>\n<h2 id=\"neg-nonfiction\">Negative Keyword Lists for Non-Fiction<\/h2>\n<p><strong>Personal finance:<\/strong> free, app, software, tool, template, workbook (if you have no workbook section), audiobook (if format-specific), for kids, children&#8217;s, textbook, academic, fiction, novel<\/p>\n<p><strong>Self-help and productivity:<\/strong> free, app, audiobook, online course, coaching, workshop, summary, sparknotes, workbook (unless included), fiction, novel, children&#8217;s<\/p>\n<p><strong>Health and wellness:<\/strong> app, free download, online program, video course, supplement, product, fiction, novel, children&#8217;s, textbook<\/p>\n<p>These lists are starting points \u2014 your Search Term Report will surface the specific irrelevant searches that appear for your particular book in your particular genre. Build custom lists from your data rather than relying entirely on pre-built lists.<\/p>\n<h2 id=\"neg-maintenance\">Ongoing Negative Keyword Maintenance<\/h2>\n<p>Negative keyword management is not a one-time activity. It is a continuous discipline. Readers&#8217; search behaviour evolves, your campaigns expand to new keywords, and Amazon&#8217;s matching algorithms update \u2014 all of which generate new irrelevant match patterns over time. A comprehensive negative list built in month one will have gaps in month six.<\/p>\n<p>The rhythm: every 14 days, download the Search Term Report and review the full term list \u2014 not just the top 20 by spend. Check for any new patterns of non-converting spend that have emerged since the last review. Add them to the negative list. This takes 15\u201320 minutes per fortnight and consistently produces the highest-ROI time investment in campaign management.<\/p>\n<p>For the Search Term Report workflow in full, see our <a href=\"https:\/\/www.vappingo.com\/word-blog\/search-terms-report-amazon-ads\/\">dedicated Search Term Report guide<\/a>.<\/p>\n<h2 id=\"neg-mistakes\">The Most Expensive Negative Keyword Mistakes<\/h2>\n<p><strong>Never adding any negatives.<\/strong> An automatic campaign running for 90 days without a single negative keyword is likely wasting 30\u201350% of its budget on irrelevant searches. Every month of delay in starting negative keyword work represents budget that cannot be recovered.<\/p>\n<p><strong>Adding negative phrase terms too broadly.<\/strong> Negative phrase &#8220;mystery&#8221; on a mystery novel campaign would block most relevant searches. Always check what else a negative phrase term would block by running a mental test: &#8220;does any search containing this phrase have any chance of converting for my book?&#8221; If the answer is &#8220;possibly yes&#8221; even for a small minority, use negative exact instead.<\/p>\n<p><strong>Forgetting to negate in auto when promoting to manual.<\/strong> The harvest-and-scale workflow requires adding terms as negative exact in the automatic campaign at the same time as adding them as exact match keywords in the manual campaign. Skipping the negative step means both campaigns bid on the same searches, driving up CPCs with no benefit. This is the most commonly missed step in the harvest cycle and one of the most expensive omissions.<\/p>\n<p><strong>Adding negatives at the wrong level.<\/strong> Adding a campaign-level negative in a manual campaign with multiple thematically distinct ad groups can block relevant searches from an ad group where that term is actually appropriate. Check which ad group generated the irrelevant search before deciding the level at which to apply the negative.<\/p>\n<p><strong>Removing negative keywords without checking why they were added.<\/strong> Authors occasionally audit their negative keyword list and remove terms that &#8220;don&#8217;t seem right&#8221; \u2014 without realising that those terms were data-driven additions from Search Term Reports. If a term was added as a negative, there was a reason. Only remove negatives if you have evidence they are blocking searches that actually convert.<\/p>\n<p>The <a href=\"https:\/\/app.vappingo.com\" target=\"_blank\" rel=\"noopener\">KDP Rank Fuel Amazon Ads Generator at app.vappingo.com<\/a> produces a genre-specific starting negative keyword list as part of every full campaign build \u2014 giving you a comprehensive proactive negative list built from your book&#8217;s specific metadata before the first impression is ever served.<\/p>\n<p>When readers reach your product page from a well-targeted campaign, <a href=\"https:\/\/www.vappingo.com\/Proofreading-Services\/Manuscript-Proofreading-Services\">professional manuscript proofreading from Vappingo<\/a> ensures the book they find is worth the click \u2014 earning reviews that make every future campaign more efficient.<\/p>\n<div style=\"background:#1c1c22;border-radius:12px;padding:32px;margin-top:52px;\">\n<p style=\"font-family:'DM Mono','Courier New',monospace;font-size:10px;letter-spacing:2px;text-transform:uppercase;color:#32BAD3;margin:0 0 20px 0;padding:0;\">Continue Reading &middot; Amazon Ads<\/p>\n<table style=\"width:100%;border-collapse:collapse;table-layout:fixed;\">\n<tbody>\n<tr>\n<td style=\"width:50%;padding:0 5px 10px 0;vertical-align:top;height:1px;\">\n        <a href=\"https:\/\/www.vappingo.com\/word-blog\/search-terms-report-amazon-ads\/\" style=\"display:block;background:#252530;border:1px solid #32323f;border-radius:8px;padding:15px 17px;text-decoration:none;height:100%;box-sizing:border-box;\"><br \/>\n          <span style=\"display:block;font-family:'DM Mono','Courier New',monospace;font-size:9px;letter-spacing:1.5px;text-transform:uppercase;color:#32BAD3;margin-bottom:7px;\">Reports<\/span><br \/>\n          <span style=\"display:block;font-size:13.5px;font-weight:600;color:#c8c4d8;line-height:1.4;font-family:'DM Sans',sans-serif;\">How to Use the Search Terms Report Every Week<\/span><br \/>\n        <\/a>\n      <\/td>\n<td style=\"width:50%;padding:0 0 10px 5px;vertical-align:top;height:1px;\">\n        <a href=\"https:\/\/www.vappingo.com\/word-blog\/automatic-vs-manual-targeting-kdp\/\" style=\"display:block;background:#252530;border:1px solid #32323f;border-radius:8px;padding:15px 17px;text-decoration:none;height:100%;box-sizing:border-box;\"><br \/>\n          <span style=\"display:block;font-family:'DM Mono','Courier New',monospace;font-size:9px;letter-spacing:1.5px;text-transform:uppercase;color:#32BAD3;margin-bottom:7px;\">Targeting<\/span><br \/>\n          <span style=\"display:block;font-size:13.5px;font-weight:600;color:#c8c4d8;line-height:1.4;font-family:'DM Sans',sans-serif;\">Automatic vs Manual Targeting: Building the System<\/span><br \/>\n        <\/a>\n      <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Ads \u00b7 Vappingo Negative Keywords: How to Stop Wasting Your Amazon Ads Budget One of the highest-ROI optimisation activities available to book advertisers \u2014 negative keywords prevent your ad from appearing for irrelevant searches, protecting your budget and improving your ACoS without touching a single bid. This guide covers the strategy, the process, and &#8230; <a title=\"Negative Keywords for Amazon Book Ads\" class=\"read-more\" href=\"https:\/\/www.vappingo.com\/word-blog\/negative-keywords-amazon-ads-books\/\" aria-label=\"More on Negative Keywords for Amazon Book Ads\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-11775","post","type-post","status-publish","format-standard","hentry","category-kdp-publishing"],"_links":{"self":[{"href":"https:\/\/www.vappingo.com\/word-blog\/wp-json\/wp\/v2\/posts\/11775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vappingo.com\/word-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vappingo.com\/word-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vappingo.com\/word-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vappingo.com\/word-blog\/wp-json\/wp\/v2\/comments?post=11775"}],"version-history":[{"count":2,"href":"https:\/\/www.vappingo.com\/word-blog\/wp-json\/wp\/v2\/posts\/11775\/revisions"}],"predecessor-version":[{"id":11789,"href":"https:\/\/www.vappingo.com\/word-blog\/wp-json\/wp\/v2\/posts\/11775\/revisions\/11789"}],"wp:attachment":[{"href":"https:\/\/www.vappingo.com\/word-blog\/wp-json\/wp\/v2\/media?parent=11775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vappingo.com\/word-blog\/wp-json\/wp\/v2\/categories?post=11775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vappingo.com\/word-blog\/wp-json\/wp\/v2\/tags?post=11775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}