Writing website copy involves a number of major skills. You need to understand the psychology of your target customers and have the writing ability to appeal to that psychology, you need to be able to answer all your customer’s questions and present your site in a method that is easy to understand and intuitive, and you need to interest and engage visitors to your site, all while simultaneously presenting your copy in a manner that appeals to the search engines. It is no mean feat!
This week we asked a group of 29 seasoned experts what their top tips were for writing website copy that gets real results. We asked:
What’s your top tip for writing copy that talks to your site visitor and gets the results you are looking for?
If you need a little help to get your head around search engine optimization (SEO) and writing copy that meets Google’s requirements, our free SEO template is exactly what you need.
Let’s get one thing straight right from the start: writing search engine optimized copy is NOT rocket science. While you may come across many companies promising to use their secret knowledge of the Google ranking algorithms to make your rankings soar, the basic truth is that writing website copy that appeals to the search engines and meets their criteria is actually very simple. So simple, in fact, that we have broken down all the steps in order to produce a free SEO template and checklist that can guide you through the process of optimizing a page on your site. Click on the link below to download it.
Improve indexing rates for your site by following our hints and tips for improving your attractiveness to search engines like Google.
How to Improve Indexing
One of the most popular discussions that you will see in the Google forums revolve around indexing and many people complain that their new content isn’t appearing online. It would be ideal if Google visited your site on a daily basis and content was instantly available in search engine rankings, but this will only ever happen if, and when, Google recognizes how great your site it.
While you cannot forcibly improve indexing and Google’s crawl rate, there are some things you can do to get Google to visit your site more often. Before you look at the steps I have outlined below, make sure your site is actually indexed by Google. If not, you’ll need to visit Google and add it.
Numerous articles on the Internet attempt to answer the question of whether you should use can not or cannot in your written English and many sources claim that the two are interchangeable and mean exactly the same.
It appears that even the Washington State University language site supports this view. When discussing whether you can use can not or cannot interchangeably they state:
“These two spellings are largely interchangeable.”
Now I am going to do something crazy and disagree with the Washington State University: you should never use Can not or cannot interchangeably because they mean two completely different things.
[vc_row][vc_column][vc_column_text]How do you initiate conversation with someone new at a party?
If you are ultra confident, you may just wade straight in there, patting your target on the back and telling them in no uncertain terms why they need to know you. However, quite often the most effective way is to simply hold out your hand and quietly introduce yourself.
The same analogy is just as relevant when introducing yourselves to your customers. Introductory sales letters offer you an important opportunity to present your products or services to your target customers and tell them what your business can do for them. Introductory sales letters often constitute your best opportunity to make a great first impression and it is crucial that you get them right.
Last week I asked 20 business experts to share their opinions on what constitutes great sales letters. I asked:
According to the Free Dictionary, there are an estimated 25000 idiomatic phrases in English (idioms). Although we don’t have time to cover them all, we’ve handpicked a selection of some of the most common idioms you will hear from English speakers. To help you to get to grips with these strange idiomatic phrases, we have tried to provide some of the background histories to them, explaining their origins and what they actually mean.
a piece of cake / easy as pie
Fig. an activity or task that is very easy to complete successfully.
If something is referred to as being a piece of cake or easy as pie, it is very easy to accomplish.
Both phrases originate in America in the 19th Century. During this time cake and pie were synonymous with ease, and eating them was associated with a pleasant experience.
Abstract nouns are nouns that name a person, place or thing that you cannot detect using any of the five senses: sight, hearing, smell, touch or taste. In other words, abstract nouns refer to something that it is completely impossible to interact with. More commonly they are used to describe emotions or ideas.
The angry bird loved breaking through stuff. It filled him with pride to see disaster in his wake.
Concrete nouns are naming words that are used for something that you can physically touch, see, smell, hear or taste. In other words, they are physical things that can be perceived by at least one of the senses.
If you can experience something using at least one of your senses, then it is a concrete noun.
The ugly troll simply loved the taste of snot. Unfortunately, his love of snot had severely impacted his love life.
When you are writing or publishing an important document, you should never underestimate the importance of having your written English checked by a professional proofreading agency. Here are five reasons why you should use a document editor from Vappingo to perfect your written English documents:
1) Our Professional document editors are English experts. Our editors know the English language inside out and will analyze your written English using over 160 English grammar rules. However, unlike automatic grammar checking software and websites, our document editors won’t simply point out the mistake and make suggestions for how you can fix it, they will actually fix it for you, saving you the major headache and confusion of deciphering complex English rules.
Alexa rank is quite often overlooked in people’s quest to top Google’s rankings. While it has very little association with Google and SEO, it is a crucial measurement for site monetization and anyone who wishes to advertise on their site really does need to know what the Alexa rank is and how their site can achieve a high rank. This article explains Alexa rank and describes some of the steps you can take to improve your scores and create a website that is in demand.
Alexa Rank in Brief
Alexa rank is a system for scoring websites based on the amount of traffic that they receive. The Alexa rank is very basically calculated by measuring the number of visits to a site made by people who have the Alexa toolbar installed and it consists of a three-month rolling set of data that measures both the number of page views and the number of users who visited those pages.
Why Alexa Rank is Important for Your Site
Alexa rank is incredibly important for any websites and blogs that wish to gain revenue from advertising. Many advertisers use a site’s Alexa rank to decide how much an advertisement on that blog or site is worth; the higher your Alexa rank, the more traffic your site is getting and therefore the higher the value of advertising space on your website. Many people argue that the Alexa rank is very limited because it only counts traffic from users who have the Alexa toolbar installed. In addition to this, they believe that the Alexa ranking system is skewed towards tech websites that attract the type of users who would have such a bar installed; does an ordinary “Joe Blogg” web surfer even know what Alexa is, never mind have the toolbar? My view is actually quite straightforward, it really doesn’t matter if the results are skewed or not; if you want to achieve a high advertising revenue from your site or blog then you need a high Alexa rank!
I Need a High Alexa Rank: What Should I do?
There are a number of steps you can take to increase your Alexa rank but the first thing you need to do, if you haven’t already, is install the Alexa toolbar. Do so by following the links below:
Although increasing Alexa rank can be difficult, there are some steps you can take to try and move it along. Before you follow any of them, make sure that you have the Alexa toolbar installed.
10 Ways to Increase Your Alexa Rank in Less Than a Week
1) Install an Alexa widget on your site. This will allow Alexa to track all visitors to your blog, including those that don’t have the Alexa toolbar installed themselves. It’s an absolute must if you want to get credit for as many visitors to your site as possible. Most blogging platforms have Alexa plugins readily available, but if you want the code to install one yourself, you will find it on the Alexa site.
2) Try and participate in webmaster forums. Find suitable topics that you can contribute to and include your URL and a link to your site underneath any comments that you make. The type of people who use these forums are the type of people who will have the Alexa toolbar installed and there’s a chance they will visit your site and simultaneously increase your Alexa rank.
3) Connect with technology users using your social accounts. For the same reason as number one, these types of users will probably have the Alexa toolbar installed and if you Tweet about your site there’s a chance they may visit.
4) Try and create content on your site that will appeal to webmasters. Tools, widgets and applications will all attract webmasters who are looking for quality content for their sites. If they visit your site to access these tools then your Alexa rank will benefit. If you can’t conceive great content ideas, find articles that will be useful for your target customers and get them rewritten for your brand. Check out our article rewriting services.
5) Encourage people to Stumble your site. If a page on your site gains a few Stumbles, Stumble will send high volumes of traffic to your page, this can only have a positive impact on your rank.
6) Use pay per click campaigns (PPC). Although this is a costly option it will undoubtedly bring you traffic, so do consider using it to boost your Alexa rank. You may also wish to consider buying advertising space on technology and web resources sites.
7) Create an Alexa category on your blog or site. Create posts that advertise your position and progress and continually update them to let your visitors know how you’re performing. Having content on your site related to Alexa will attract webmasters who are looking for further information on this ranking tool.
8) Ask for feedback. Visit as many webmaster forums and help sites as possible and participate in the discussions that you find there. Ask people to visit your site and give feedback on it. This will generate visitors while also hopefully creating some productive feedback on how your site can be improved.
Give them a go and let us know how you get on. Follow us on Twitter: @Vappingo.