A Simple Story That Perfectly Illustrates the Importance of Objection Handling

A Copywriter’s Guide to Objection Handling Donald, a farmer, needed to borrow a tractor. His own had met a rather sticky end involving an overweight cow, an over-ambitious maneuver and an oil slick, and he had a large amount of work on the farm that needed urgent attention. “I know,” he said. “Jackson, from the …

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