It is important that you recognize that the information you issue within your release and the way it is written communicates a great deal about the professionalism of your organization; as such, you should always ensure that any news releases you issue are error free and formatted correctly.
Here is a very quick and simple guide to writing and formatting a press release.
Create a headline. The headline should summarize the key points of the press release and should be short and succinct. One effective method of writing a headline is to write the press release first and then extract a small number of keywords that summarize the content.
- Write the headline in present tense and try to be creative in order to grab the reader’s attention.
- Highlight the headline in bold with a font size that is one point larger than the main text of the article.
- Start with the date and the city from which the press release is originating.
- Commence with a paragraph that sums up the content of the press release.
- Construct the opening sentence with an attention-grabbing sentence and then expand upon this in the following one to two sentences.
- Keep the body short and to the point. Do not use any technical or complex vocabulary.
- Try to incorporate as many facts and data as possible about the event or announcement. Consider who, what, where, when and why.
- The company's official name
- Media contact name
- Office address
- Telephone and fax numbers
- Email address
- Web site address
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